See how better product images reduce returns and recover lost revenue.
Based on industry data: clear dimension annotations reduce "wrong size" returns by 50-70%.
Beyond the refunded order value, each return carries return shipping, inspection and restocking labor, payment-processing fees that aren't refunded, and the markdown on items that can't be resold as new. This calculator sums those into a per-return cost and multiplies it by your monthly return volume.
Online return rates commonly run 15–30%, and climb higher in apparel and furniture where fit and size drive most returns. Rates spike when product images don't communicate real dimensions, so buyers guess and send back whatever doesn't match expectations.
A large share of returns are "not as expected" — wrong size, scale, or proportions. Showing accurate dimensions and spec annotations directly on the image sets correct expectations before purchase, which cuts size-driven returns and the pre-sale questions that come with them.
